One Brand. One Journey. Why Unified Marketing Matters More Than Ever in Higher Ed
Read moreOne Brand. One Journey. Why Unified Marketing Matters More Than Ever in Higher Ed Here’s the truth: students don’t think in channels. They don’t care whether the ad they saw came from paid search, or…
Don’t Underestimate Email: The Most Trusted Channel in Higher Ed Still Works
Read moreDon’t Underestimate Email: The Most Trusted Channel in Higher Ed Still Works Email Isn’t Dead. It’s Your Most Underrated Enrollment Tool. Spoiler alert: Students do read their email. In fact, it’s one of the most…
How Higher Ed Can Lower Cost Per Application from Paid Media
Read moreHow Higher Ed Can Lower Cost Per Application from Paid Media In higher ed marketing, the phrase “low cost per lead” gets tossed around like a trophy. And sure, bringing in leads for under $30…
Is Your Website ADA Compliant?
Read moreDid you know that a website must comply with specific criteria from the Americans with Disabilities Act (ADA)? It’s essential to have your website audited for ADA compliance to: make sure you’re providing a good experience…
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