How Student Testimonials Can Transform Your Marketing Funnel — And How to Use Them to Their Full Advantage
Read moreStudents trust students. No surprise there. Whether it’s a TikTok about late-night study snacks or a quote about why they chose your nursing program over others, authentic peer voices cut through the noise in a way…
The Real Look of Campus Life (Not Just the Sunny Day on the Quad)
Read moreLet’s be honest: every college has a campus photo strategy. Perfect lighting. Perfect smiles. Perfect weather. If you’ve seen one “student laughing under a tree” shot, you’ve seen them all. But students today aren’t buying it.…
Move Over Influencers—Your Students Are the Real Marketing Team
Read moreWhat if your next brand campaign didn’t come from a strategy document, but from a sophomore with a ring light sharing their favorite things about their dorm room? In a content-heavy landscape, today’s students want realness.…
One Brand. One Journey. Why Unified Marketing Matters More Than Ever in Higher Ed
Read moreOne Brand. One Journey. Why Unified Marketing Matters More Than Ever in Higher Ed Here’s the truth: students don’t think in channels. They don’t care whether the ad they saw came from paid search, or…
Don’t Underestimate Email: The Most Trusted Channel in Higher Ed Still Works
Read moreDon’t Underestimate Email: The Most Trusted Channel in Higher Ed Still Works Email Isn’t Dead. It’s Your Most Underrated Enrollment Tool. Spoiler alert: Students do read their email. In fact, it’s one of the most…
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