Students trust students. No surprise there.
Whether it’s a TikTok about late-night study snacks or a quote about why they chose your nursing program over others, authentic peer voices cut through the noise in a way traditional marketing never can. These stories build connection, credibility, and confidence—and they have a measurable impact on everything from inquiries to enrollment.
But collecting testimonials is just the beginning. What matters most is how you use them.
That’s where Boal Media comes in.
Why Student Testimonials Are Marketing Gold
When used well, testimonials do more than fill space on your website. They:
- Build trust and answer real questions from prospective students
- Drive higher engagement across email, web, and social
- Increase conversions during key phases of the decision journey
- Create an emotional connection that helps prospects picture themselves on campus
Students don’t want just a polished brochure—they want to know what it actually feels like to be there. Your current students are your most powerful storytellers. We help you turn that into strategy.
What Boal Media Does Best
We don’t run your testimonial program—we amplify it. Whether you’ve got a folder full of quotes, a handful of great videos, or plans to start gathering stories soon, Boal Media helps you turn those assets into a powerful marketing engine.
Here’s how we help you use testimonials to their best advantage:
Strategic Content Planning
We map your testimonials to the student journey, using micro-quotes, videos, student takeovers, and peer-to-peer emails to meet prospects where they are—emotionally and strategically.
Content Enhancement & Branding
We polish without overproducing. Our team helps you edit for clarity and tone while keeping the authenticity intact—and ensures every piece matches your visual and messaging standards.
Multi-Channel Integration
Student stories shouldn’t live in one place. We help you integrate testimonials into key touchpoints:
- Website program pages
- Email nurture sequences
- Social content calendars
- Paid ads
- Admissions events and presentations
Performance Tracking & Optimization
We analyze which types of stories perform best on which channels, then optimize placements and formats to keep your funnel moving.
Real Funnel Impact, Powered by Peer Content
- Website: Embedding authentic video testimonials boosts time on page and drives program interest.
- Email: Quotes and short videos in nurture flows improve open and click-through rates—especially during high-stakes moments like deposit deadlines.
- Social: Real student voices stand out in feeds saturated with stylized marketing.
- Paid Ads: Retargeting with testimonials creates relevance and trust—critical for conversion.
- Events: Live student panels and social takeovers make prospective students feel like insiders, not just applicants.
Why It Works
It’s not just about the testimonials—it’s about knowing what to do with them. Boal Media brings:
- A sharp eye for story and authenticity
- Experience mapping content to the enrollment funnel
- Creative muscle to elevate your existing materials
- Strategy that turns student voices into measurable results
Your students already have the stories. We help you make them matter.
Ready to put your testimonials to work?
Boal Media helps you build a content ecosystem that brings student experiences to life—at every stage of the journey.